Y-FORCE

Y-Force is an offline network of individuals, akin to a commercial youth club, bringing together aspiring professionals, entrepreneurs and artists in the age bracket of 15-40 years. To bring about the concept of “Youth For Centerstage”, Kalki Media adopted a multi-prong approach that combined the idea of an armor, the sun and youngsters. The result was the key concept of several youth from many domains (represented by the rays of the sun) being supported by the armor that is Y-Force. The Corporate Identity of the Brand is also designed such that it can easily translate into several media including Letterheads, T-Shirts, Mugs, Hoardings and many more.